Seth on spam

I regularly read Seth Godin’s excellent blog and found this post about spam interesting.

When I launched this site and my Facebook artist page I wanted to let people know about them and went to send an email to everyone I knew on Facebook. I found that the clever people at Facebook have made it impossible to send an email to everyone you know without you actually typing in every name. This is a great way of preventing the site becoming one huge spam-fest, but didn’t help me. I remembered that, in the past when I’ve set up events on Facebook, it was easy to select all of my friends and invite them. This I did – setting up my website as an event. I tried to explain it in the text but, as I realised when people started saying they were sorry but they couldn’t come, and as Seth’s post highlights, I had shot myself in the foot by opting for my convenience as a priority. We live and learn…

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